Asus had carved out a niche for its Zenfone series – small premium phones with relatively large batteries, 3.5mm headphone jacks and more customization options than you can shake a stick at. And now it has thrown it all away.

Last week’s poll shows that 30% of those who cast their vote are waiting for a small Zenfone 11 (and we don’t even know if such a phone exists). Then a whopping 41% of voters think that the Asus Zenfone 11 Ultra just isn’t all that good. Interest might pick up if the prices drop, but Asus phones rarely get serious discounts.

Who is this phone for, anyway?…

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