Realme announced a change in its slogan, and it will be “Make it real”. The executive posted an open letter explaining how this year will bring a redefined brand standard across the Realme portfolio.

The company will transition from an “opportunity-oriented” to a “brand-oriented” approach, aiming to be a brand that resonates with young users.

Realme has been on the market for over five years, and it will not change direction, the letter read. The strategy transition will move from a trendy-based company to a more inclusive and expansive one with long-term investment and…

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