Apple announced its annual products for Pride Month: straps for its smartwatches. The 2024 version is called Pride Edition Braided Solo Loop and comes in neon colors with “PRIDE 2024” etched in the lugs.

The new braided solo loop will be available from May 22 in the United States and Canada, while other regions will follow one day later, on May 23. The price for the band is $99.

The accessory is compatible with the 41 mm and 45 mm sizes of Apple Watch SE and Apple Watch Series 4 or later. Along with the band, a new Prime Radiance watch face and matching wallpapers for iOS and iPadOS…

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