Samsung is holding its next grand Unpacked unveiling event in Paris on July 10, and today the company has started ramping up its hype campaign. Unlike some of its smaller competitors, Samsung isn’t using the online medium for this – instead, it’s plastered huge billboards across many cities globally.
You can find these in Bangkok, Brasília, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw, “among many others”. The digital billboards feature a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower (because Paris, get it?) and the four…
