The last time Samsung wasn’t No.1 in smartphone sales in any given year was all the way back in 2010. And yet – it’s finally happened again. Just like competing analyst house Canalys revealed a few hours ago, IDC is now out with its own report and confirming the once-in-more-than-a-decade news: Apple took the crown away from Samsung in 2023.
According to IDC estimates, the Cupertino company shipped 234.6 million smartphones last year, for a market share of 20.1%, while Samsung only managed 226.6 million shipments taking 19.4% of the pie.
In third was Xiaomi with 145.9 million units…
