SPRITE®, the iconic lemon-lime flavoured drink from The Coca-Cola Company, has launched its irresistibly delicious lemon-lime taste in a new bold look — highlighting the ultimate cut-through thirst-quenching experience that only Sprite® can deliver.
The successful launch of the Sprite ‘Heat Happens’ global platform in 2022 encouraged people to ‘stay cool’ in tension driven or heated moments. Leaning on the insight that people, especially the Gen Z-ers, live in a more heated world than ever, Sprite actively invited people to enjoy a refreshing ice-cold Sprite drink and keep their cool instead.
Introducing the sensational “Cool New Drip” – more than just a makeover, with the brand promising to deliver an upgraded multi-sensorial experience to people by focusing on this iconic drink’s new look, intensely fizzy and delicious taste.
Senior Marketing Director of Coca-Cola Nigeria, Yusuf Murtala, shared his excitement, what we want is to show – not just tell – people why Sprite® has that ‘irresistible taste’. We are quite excited and thrilled to unveil this exhilarating evolution for Sprite. The Cool New packaging ensures a consistent global identity for the brand, while preserving the authentic taste that the Nigerian consumers crave.”
Watch out for Sprite’s electrifying Cool new Drip communication on TV, radio, digital billboards, social media feeds, store shelves, bus shelters – basically everywhere you look!
So ditch the ordinary, grab a Sprite with the Cool New Drip, and get refreshed! To learn more about what’s new with Sprite®, follow us on Facebook and Instagram
About Coca-Cola Nigeria
Coca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive juices, Eva water, Schweppes, and Limca. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.
We’re also working to reduce our environmental impact by replenishing water and promoting packaging recycling across our value chain. With our bottling partners, we employ more than 5,000 people with over 700,000 distribution partners helping bring economic opportunity to local communities. Learn more at the Coca-Cola Nigeria website at www.coca-cola.com.ng and follow us on Twitter, Instagram, Facebook, and LinkedIn
